The 2011 Fantasy Treasure Bra by Victoria's Secret was unveiled yesterday in New York by Miranda Kerr. The bra, decorated with precious stones/gems is valued at $2.5 million.

Via/HuffPost

Jimmy Choo is celebrating the 15th anniversary of the icon shoe and accessory brand, by publishing a coffee table book: Jimmy Choo XV. The luxurious Jimmy Choo Chronicles presents fifteen of their most recognizable shoe designs since the companies launch in 1996.

Louis Vuitton continues to develop its iconic “Tambour” design with the addition of this new ultra high-end model, the Tambour Minute Repeater. The timepiece comes in a 44mm white/pink/yellow gold case (your choice), manual wind mechanical Louis Vuitton Caliber 178, and smoked sapphire crystal displays. To catch up with the hottest fashion trend, the Louis Vuitton watch is endowed with a smoked skeletonized dial. The men’s watch is submersible to 30 meters. Production by special order only.

This is one of the hottest new brands for kids, called Funky & BooBoo.

This is their Halloween t-shirt design "Pirates of the Funky Seas."

Check out their website www.FunkyandBooBoo.com

One of the most sophisticated shopping concepts in the world, the Louis Vuittion Maison store, will be launching in Singapore on Sep 18. Designed by award-winning architect Peter Marino, LV’s first Island Maison will sit directly on water, with floor to ceiling windows overlooking the bay. It will also feature a private lounge and outdoor loggia, as well as an art gallery tunnel of contemporary works leading directly to the Marina Bay Sands Mall.

The Louis Vuitton Island will be the 12th Maison in the world, 1st Maison in Southeast Asia. As of today, Louis Vuitton has 459 stores in 63 countries

Electronic Arts and adidas Originals today announced a lifestyle and gaming partnership for Need for Speed™ The Run. Consumers will not only see the adidas Superstar shoes in Need for Speed The Run, but they will also release a limited edition Need for Speed The Run adidas branded apparel and sneakers, which will be available at all adidas Originals stores across the United States.

The Need for Speed The Run and adidas Originals promotional events kick-off on October 12th in Chicago. 50 pairs of the limited edition Need for Speed The Run Top X shoe will go on sale October 10 at the adidas Originals Chicago store. The first ten consumers to purchase a pair will get a ticket to the exclusive kick-off event at the store on October 12th, headlined by DJ Neil Armstrong and Kids These Days.

The next event will be in San Francisco on October 27 at the adidas San Francisco store. An additional 50 pairs of the limited edition shoe will go on sale October 22 at the store. The first 20 consumers to purchase a pair will get a ticket to the exclusive event at the store on October 27 headlined by Mick Boogie. It all culminates in New York on November 15 to celebrate the game’s launch.