KUSH BOYS STUDIOS FRIENDS IN HIGH PLACES
A full year after Kanye West first debuted his signature black Air Yeezy 2 sneakers in The Black Mamba short film, Nike has released the first detailed photos of the Wolf Grey/Pure Platinum colorway. The Nike Air Yeezy 2 is set for release on April 13th, 2012 at premium footwear outlets worldwide and will retail for $250.
After taking a broad glimpse at the 2012 Nike Year of the Dragon releases, the Beaverton camp unveils a comprehensive look into its latest Kobe VII System Supreme thematic release. Boasting an expected majority red upper, the pair features hints of vibrant yellow across the Swoosh that culminate across the heel. Most notable about the release is the inclusion of a custom-crafted, slide-out shoe box and a themed dust bag. Following suit with the Air Force 1 debut, the release of the Kobe VII System Supreme pair aligns it as the second installment in the four-part series.
Electronic Arts and adidas Originals today announced a lifestyle and gaming partnership for Need for Speed™ The Run. Consumers will not only see the adidas Superstar shoes in Need for Speed The Run, but they will also release a limited edition Need for Speed The Run adidas branded apparel and sneakers, which will be available at all adidas Originals stores across the United States.
The Need for Speed The Run and adidas Originals promotional events kick-off on October 12th in Chicago. 50 pairs of the limited edition Need for Speed The Run Top X shoe will go on sale October 10 at the adidas Originals Chicago store. The first ten consumers to purchase a pair will get a ticket to the exclusive kick-off event at the store on October 12th, headlined by DJ Neil Armstrong and Kids These Days.
The next event will be in San Francisco on October 27 at the adidas San Francisco store. An additional 50 pairs of the limited edition shoe will go on sale October 22 at the store. The first 20 consumers to purchase a pair will get a ticket to the exclusive event at the store on October 27 headlined by Mick Boogie. It all culminates in New York on November 15 to celebrate the game’s launch.